Here’s how flat design works in web design: all web design is crafted to guide the user through the site or app, and flat design approaches this role in a very different way from its predecessor, skeuomorphic design. When something’s urgent, make it stand out with bright red text. Using specific color combinations to tell the viewer how to relate to certain images and information.Give each paragraph a separate punch by displaying it over its own color. Breaking up information on a page with different background colors.Yes, the icon is visible, but there’s no “click here” call to action. Using a shopping cart icon to communicate where the user has to click to finish their transaction.Users feel and interact with these elements, but don’t really “see” them-even when they’re part of the visual design.
Via Nintendo.Įffective flat design is unobtrusive by nature, and this means it often incorporates “invisible” design elements, choices on your part that the user won’t notice. Take a look at a few screenshots from the “Paper Mario” series to see flat design directly contrasted with 3D design. Rather, flat design embraces a 2D style in order to communicate information quickly. There’s no shading, no added-in glare and no highlights to make images look 3D. What is flat design?įlat design is what it sounds like: a design style that’s two dimensional and proud of it. Here are some tips you don’t want to miss, because in spite of how long flat design has been around, it doesn’t look like it’s going away anytime soon. That’s where this guide comes in, to help you understand the psychology that gave rise to flat design and how best to apply the aesthetic to your future projects. This trend has a long history, and there’s a great deal of design thinking that goes into giving your flat design substance. By felipe_charriaīut that’s not the case. For all the good flat design can do for brands, it’s easy to look at a flat image and think that creating one yourself is simple, that it requires no skill or effort.
It’s streamlined, it’s modern and perhaps most importantly, it delivers information fast-all while looking clean and fresh. Flat design has been a standard design choice for a while now, and there’s good reason for that.
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